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TIDY BOYS ARE 10 Atomik party
It was back in 1995 when Andy Pickles and Amadeus Mozart set up Tidy Trax, which went on to be the biggest hard house label and one of the UKs biggest clubbing brands. However it wasn’t until March 1999 that the boys teamed up to perform their first DJ set together.

Founders of the Tidy Trax label empire, this dynamic duo’s entrepreneurial skills and forward thinking have established Tidy as the undisputed brand leader in hard dance. The Tidy label and offshoot imprints, their numerous compilation CDs, award winning tidy.com website, massive Tidy Weekender events, not to mention their Big Night Out solo events, have meant that the Tidy Boys have been at the centre of all things good in hard dance for a decade now. Before they came up with Tidy Amadeus & Andy both had a fairly prolific music and DJ career themselves individually.

Andy Pickles from Rotherham, originally a studio production engineer for his fathers company Music Factory went on to be the main man behind the Jive Bunny phenomena in 89, knocking up 3 number one hits and selling over 15 million records worldwide at the tender age of 20. Amadeus started DJing way back in 1982 with his own mobile disco called Dr Stiffs Roadshow, moving into to club DJing and being at the forefront of the house movement back in 86 he went on to produce early hard rave tracks with Rolf Harris called Stylophonia and also had three big TV advertised albums in the early 90’s called Hit The Decks.

Andy and Amadeus were both studio producers making megamixes and remixes for the Music Factory DJ only service and thats how they forged their friendship and working career. Both having a similar sense of humour, a passion for music and a ethos of having fun with everything they do. They set up Tidy in the summer of 95 as an outlet for their own productions, some like Hyperlogic Only Me had already charted on major labels such as London Records and the inspirational Hooj Choons. Alongside fellow producer Paul Janes the boys went on to create a new sound and ethos for the harder generation, producing tracks for the yet undiscovered Lisa Lashes, Lisa Pin Up and Anne Savage. The Tidy brand was also a breeding ground for new producers and DJs, and it was Andy and Amadeus who spotted the then very young Eddie Halliwell.

To help promote their own productions and to push the label to worldwide status the boys decided to get their headphones out of the closet and in March 99 they teamed up as a DJ duo called the Untidy DJs, with their first gig in Jersey. After a then been thrown in at the deep end and playing to 9000 people in South Africa and a few legendary sets at Sundissential the Untidy DJs became The Tidy Boys. The name changes was due to a few reasons, one is Uncle Madders at Sundissential use to affectionately refer to them as the Tidy Boys, also it had a better ring to it and was a perfect name in helping the promotion of their own brand. Some people have said that the Tidy labels success rapidly grew from 99 due to the boys being on the road. Traveling the world and playing in Australia, Las Vegas, Tokyo, South Africa, Ibiza, New Zealand, Hong Kong, Norway, Finland and even Jersey has certain spread the Tidy message.

The creativity, passion and fun that the boys have delivered both in the studio, in albums, on Tidy TV channels and in live sets has been an inspiration to many. They have never taken themselves seriously and always had their tongue firmly planted in their cheeks but The Tidy Boys have proved that they are true entertainers and love what they do.

In 2005/6 the Boys headlined key festivals such as Creamfields, Godskitchen Global Gathering, Escape Into The Park, PlanetLove Festival and Dance Valley, while also pulling off the surprise package in Ibiza last summer with the packed out Tidy vs. Extreme events held weekly at Es Paradis - officially the most successful hard dance event in the history of the White Isle. From mixing Euphoria albums to putting on massive weekender events in Prestatyn Amadeus and Andy seemed to have had a fun filled 10 years so far... but what next?

Although Amadeus and Andy created the Tidy brand and label, they have never officially owned it on paper, not to bore you too much with company directorship and legal ownership, but the Tidy brand is and always has been a sub-brand owned officially on paper by the Music Factory Entertainment Group - The boys have since tried to buy the rights to their creation from this company with no success. Both Andy and Amadeus have both been building other businesses outside of the music industry which now takes up alot of their time. Andy has a very successful company called U-Xplore which is a vocational education software company aimed at 14 to 16 year olds and works closely with schools and government projects. Amadeus who left Tidy in 2006 set up his own creative design agency called Motel Red, he also is creative director for Addictive Interactive and Addictive Merchandise, add to this he became co-owner and director of Slinky in March 2007.

Its not surprising the Tidy Boys are now cutting back on some of the DJ gigs and being a little more selective on when and where they play, due to business commitments and both having families the new plan is ‘less is more’. 2009 is however not the semi retirement and taking life easy as many would think, these boys just can’t sit still - so here is the plans for this year.

Amadeus and Andy have now moved management to Chic Talent which are based in Ibiza, (and who have also just taken on Lee Haslam & Amber D both former Tidy DJs.) Amadeus tells us the reasons for moving to Chic Talent. ‘We both felt it was time for a change, we had done as much as we could at Tidy and wanted to give our careers one more push (maybe into a slightly different direction) before we do hang up the headphones for the last time. Chic give us a different offering and we also are working closely with them on other projects, such as the Atomik Weekender. We have some more plans for Ibiza and our new management are in the perfect position to do this.’

The Tidy Boys are planning a trip back into the studio this year too, a new album and a totally new sound is promised, Amadeus has hinted at a new label as well, add this to the fact they are part of the team thats about to bring us a totally new dance weekender called Atomik, 2009 sounds like a big year for the boys... but where with the Tidy Boys be holding their 10th birthday bash in March I wonder????

Yes you guest it - The Atomik Weekender will be the event that the 10th Birthday party will be held. Although the weekender concept is a 3 day event from Friday to Monday morning, a special VIP Thursday night bash will take place. Amadeus tells us more: ‘ Yes as the Atomik Weekender takes place the same week as our 10th anniversary as the Tidy Boys and we are putting this event on with our Goodgreef & Chic partners we felt it was a great idea, also Prestatyn hold very special memories for us and we couldn’t thing of a better place to hold a birthday party’

So if you would like to see the Tidy Boys and friends celebrate their 10th birthday party - why not get yourself booked for the Atomik Weekender in March - www.atomikweekender.com
Atomik E-flyer link below
fellowshipproductions.co.uk ... 40109.html
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Posted Fri 16 Jan 2009

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