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A Brief History of Stella
Stella Artois is a 5.2% ABV global lager first brewed in Leuven, Belgium in 1926 as a Christmas brew, and named Stella after the Latin for "star".[1] Colloquially known as Stella or "wifebeater", "brain damage", or "fella" in some northern English towns. It is the best selling premium lager in the UK beer market, and is promoted as an international brand by InBev. In its home market of Belgium, however, it is marketed, priced and sold as a regular lager. It is brewed in Belgium and the United Kingdom, as well as other countries including Australia.
Stella's advertising slogan in the United Kingdom is "Reassuringly Expensive". The UK television advertising campaigns have become known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino. The campaigns began with a series of adverts based on Jean de Florette, moving on to other genres including war movies, silent comedy and even surrealism (for which the slogan was changed to "Reassuringly Elephants"). They have used notable movie directors such as Jonathan Glazer. The aim is to portray a sophisticated European culture somewhat belied by the popular conception of the beer.
In Belgium, Stella is promoted as Mijn thuis is waar mijn Stella staat and Chez moi, c'est près de ma Stella (My home is where my Stella is).
Stella is also brewed in Abbotsford, Melbourne by Carlton & United Beverages for the Australian market on behalf of InBev.
Stella Artois has had a long association with film. Dating back to the 1994 (in the UK), the beer has organised a range of events as well as TV sponsorship of Channel 4 films and a website. Most recently the beer brand has adopted the new identity - Studio Artois.
Ode To Stella
By Adystella
Stella is nice
Stella is fine
Once in a while
Or all the time
On your cornflakes
Or in a glass
Just don't give me any other lager
Or I'll kick your ass