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At the core of Charge Clothing is our philosophy which is vital in helping us stand out in what is already an over crowded jungle full of rival fashion predators. Namely, we haven't just picked a random name that we thought sounded cool and simply branded it on our clothing. Rather we have a real positive message that we look to send out through our clothing. Our message is based against the backdrop of the high pressures of 21st century living which results in so many people having the natural energy they were born with (what we prefer to call Charge) sapped out of them by the daily demands of life. We want to reconnect people with the natural Charge and ideas they were born with as well as remind them about important factors they may have lost sight of.

We strongly believe that we are all born as naturally "charged" rhinos who love nothing more than to roam wild and free in the jungle. But for many of us (as the years start to slip by) sadly we begin to lose our way. Before we know it we find that we've unwittingly swapped the excitement of the jungle for the safety and security of the cow pastures. And whilst the cow pasture might seem the safe and sensible option with its 9-5 regular pay cheques and pension scheme, unfortunately for many of those who choose to tread such a path, soon they discover how they've become one of the living dead leading an unfulfilling life with little in the way of excitement. The jungle however is full of excitement and danger. Here there are rewards and risks at every turn. Those that choose to hunt in the jungle know only too well that the animal they seek (namely success) is a truly difficult beast to capture. Only hard work, desire and persistence on the part of the hunter will ultimately lead the budding rhino safely to the other side of the jungle. Nonetheless, true rhinos understand that failure simply is not an option as that will only lead back to the mundane surroundings of the cow pastures.

Charge Clothing is here to help guide as many fellow rhinos through the hazards of the jungle as we possibly can. Already we are leading a band of merry rhinos that we have reached out to across the globe via DSI, Facebook and Myspace.




Website
chargeclothing.com

Sales Contact
Andrew Bissi
(01493) 664232
07780 555365

Admin & Website
Paul Taylor
07742 772363

Website
chargeclothing.com

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13 watching 		9 / Fri 08 Aug 2008
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