Electra launched late in 2005 by Simon Pitt as his Artist Management, Record Label, Event Promotions and Radio Show brand.
In 2007 Electra worked together with Barracuda in Newquay to put on the biggest summer of clubbing in Cornwall's history, 10 dates with Godskitchen the only place in the UK to see Godskitchen weekly that year. During the course of this summer they had sell out shows and worked with some of the best DJs in the world including Judge Jules, Marco V, Eddie Halliwell, Tall Paul, Lisa Lashes, Matt Hardwick Tidy Boys, Simon Pitt, Mark Eteson, Tylor Leigh and more.
Shortly followed was the launch of Electra the label, starting with a huge release from Aly & Fila called 'Thebes'. It has had a huge following around the world played by some of the most respected names in the scene including Armin van Buuren, Johan Gielen, Fred Baker, Danjo & Styles, Cor Fijneman, Tilmann Uhrmacher, Kuffdam and Plant, Ronski Speed, Talla 2XLC, Paul Kershaw, Menno de Jong, Stoneface & Terminal, Mike Shiver and more, also being signed by Sony BMG to a major compilation. The second release was recently by one of the hottest names of the moment Cressida called 'Caught In A Dream'. Both releases featured mixes by Simon Pitt and False Reality.
The Electra Radio Show has been running on the internet's number one trance station ETN for over 2 years and has had a huge amount of quality guest mixes from Marco V, Sander van Doorn, Matt Hardwick Fred Baker, Filo & Peri, Cor Fijneman, Montana, Mark Norman, Phynn, Aly & Fila, Richard Durand, Ferry Corsten, Blank & Jones and many more. The show is now a three hour showcase of the finest names and music in Trance & Progressive today. Every show is started with a sixty minute mix from Simon Pitt followed by two guest mixes. It airs the third Thursday of each month. Check out www.etn.fm for more information.
Over a short space of time Electra has been involved directly with many aspects of the industry and has evolved and changed a lot. With our aim now focused on event and music promotion for 2008 you can expect to hear a lot from Electra in the coming months, including a big announcement about big event productions happening in the South West. Watch this space...
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Music I listen to: Hard Dance