Saturday 20th June 2009 sees Elevation host it’s 2nd Birthday party in the mainroom of the Jailhouse in Hereford! And so to celebrate 2 years of some of the best Hard Trance and Hardstyle events around we will be inviting the party animal himself…

ALEX KIDD

Signed as the first ever resident to superclub brand Goodgreef, Alex Kidd has been building quite a name for himself within the hard dance scene over the past ten years. Alex’s career in fact, reads somewhat like a ‘to-do’ list for any aspiring hard dance DJ.
It was 2007 however that Alex really made his mark. Already boasting regular appearances at all the biggest global stages, summer 2007 saw the Kidd’s name on every dance festival in the UK as well as many more further afield. These included Global Gathering, Colourfest, Planet Love, WestFest and the mighty Dance Valley. As if this didn’t keep him busy enough, a residency with Keep Ibiza Tidy and tour of Australia with hardstyle superhouse Q-Dance was thrown in there too!

It’s clear that the festival vibe had well and truly seduced Alex when Kiddstock 2007 was announced. The hush-hush ambiguity of the event promotion gave clubland great cause for excitement. Over 1500 hedonistic clubbers travelled the length and breadth of Britain to revel in the truly underground haven of hard dance, buried away in the beautiful County Durham hills.

New Year, new challenges; So in an intimate but fully-charged Manchester venue, a gloomy January evening bore witness to the birth of a young but dazzling bright new phenomenon – the arrival of Kiddfectious!

So, what could put the metaphorical cherry on this cake of a year? The one thing that Alex had been building toward his entire DJ’ing career – The Hard Dance Awards Best DJ award, no less. Come February, the prestigious awards ceremony came round. An obvious close call between the previous year’s winner and the true king to the throne, the Kidd v Whitby title race spurred weeks of debate about who would take the crown. So much so that when the winner was finally proclaimed, Mr. Kidd was actually speechless. This is not something that is seen often!

With this esteemed new title under his belt, Alex’s focus then turned to his bastard child of a brand and record label – Kiddfectious.

The label, now on its fourth release has unleashed a selection of some of the finest tunes heard in clubland this year. With offerings from AK himself alongside long-standing No.1 producer BK, The Organ Donors, European giant A*S*Y*S, veteran partner Dark by Design and Alex’s protégé Kidd Kaos.

Kiddfectious events don’t do things by halves either, setting sight on the legendary Ministry of Sound, an exciting battle of an event ensued as a collaboration between Kiddfectious and Andy Whitby’s AWsum. Next followed the spectacular return of a bigger, better and faster beast – Kiddstock. This time international headliners such as Yoji, ASYS and Kamui joined UK favourites and new-blood alike for probably the most unique and memorable hard dance event in history! What else could follow this and wind up the summer better than an onslaught on Ibiza? A very special boat party preceded a one-off Kiddfectious Ibiza event at Es Paradis.

Alex recently parted from long-term management and friends Goodgreef/PFA to tend to his rapidly growing and demanding offspring Kiddfectious. With a bigger team and big ideas, Kiddfectious is set to take the scene by storm, and it all just started over the festive period.

The legendary Club Tall Trees set the stage for the colossal harder styles line up, spawned by the collaboration of Kiddfectious and Advokate Project over Christmas. Then before the sight of turkey sarnies even got boring, Kiddfectious set sail to Galway, Ireland for its Irish debut!

So, what’s next? Kiddfectious’ first birthday event returns the brand back to its spiritual home of Manchester with a birthday bang to remember. Queen of Hard Dance, Lisa Lashes joins Kiddfectious launch original Kutski, as well as Alex himself and Kidd Kaos.

With murmurings of the Kiddfectious Experiment hitting Ibiza as well as 2009 hot on the lips of clubbers nationwide, it’s all going off at KFHQ. And just like a naughty toddler in a supermarket, you can be sure that as the brand enters its second year, it’ll be kicking up an even bigger scene!!

Joining the party with Mr. Kidd in the mainroom will be the following dj’s:

BASS BANDITS (TEKNO TOM vs ROB THE RED)
Hailed as one of the valley’s most talented up and coming duos, the pair hold residencies at Revolution, Naughty and the Basement events and over the past year they have graced the decks at such other events as Bionic, Journey and Trancefusion. Their fast paced, energetic sets consist of the perfect blend of tracks and also their own edits or bootlegs, of which have received great reactions from many crowds.

Their technical ability is second to none with their sets containing effects, scratching and the 'bosh' style of mixing, which is growing ever popular in club land. Surely the future has only good things in store for these 2 wipper snappers!!!

TAURUS
As Elevation’s promoter and resident dj, Taurus constantly delivers pounding, uplifting Hard Trance sets on every occasion. He has appeared at such events as Bionic, Journey, Trancefusion and Resistance and will be stirring up the party with his usual high energy and antics!

SHAUN LIVENER
The boss man of the Bass Kandy events returns for his second appearance at Elevation. Known for his quality hard trance/hardstyle sets and also his own productions, Livener will do exactly as his name suggests!

BAYLEY
Also appearing for his second time at Elevation, Bayley is a regular for Spunky and returns to rock the party with a set packed full of energetic tracks and also some of his own productions.

There will also be Hardcore in room 2 hosted by KINETEIC ENERGY with dj’s

Lloyd c
Ad Wood
miDJe
Ricky D
Diz-e
Wood-e
Heathy
Mike O

and MC'S:

Energy
cuzen MC
Rush Mc
Kiz MC
Jimmy D
Vizor

9pm – 3am
All this for only £8 on the door!

The Jailhouse, Gaol Street, Hereford, HR1 2HU.

This event is likely to go right off! So whatever you do, don’t miss it! See you all there for the birthday shenanigans!!