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This review was posted in the Hed Kandi forum

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Hed Kandi @ Pacha in London

Sat 26 May 2012

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Outdated Music, outdated brand
Had a fun night at Pacha in the VIP with mates but couldn't help noticing just how out of date the music was in the main room. Most of the stuff played was stuff that was released 5-10 years ago or recently remixed tunes from that era, which in my opinion, doesn't count as it's not original.

I also wonder how much of that music was/is actually signed to the Hed Kandi label and why Hed Kandi (a brand now owned by Pacha's rival club Ministry of Sound) is actually at Pacha at all?!

The club was barely half capacity all evening, so this suggests the brand and music policy needs a complete overhaul because at the moment, it's just hanging on by a thread with attendees only attending because they're aware of the brand and not much else.

Finally, despite Pacha's location in the expensive London area of Belgravia, the club doesn't attract many from the high-end Chelsea scene, so why charge for drinks in the VIP at the prices a club would that did attract that demographic? That's also what is deterring the punters and why the night wasn't that busy.
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Posted Mon 28 May 2012

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