SAM O’RIORDAN RETIRES FROM THE MUSIC INDUSTRY…

Sam, co-founder of Dusted and everything Serious has announced his retirement from the music business at the end of 2007.
After 12 successful years, his send off will be marked with the LAST EVER SERIOUS at The Cross - this guarantees to be one SERIOUS party!

Sam joined by old school friends, Franco Risico,
Simon Belofsky, Dan De Sausmarez and Charles Harris formed Serious. Serious began life at The Cross, as a platform to showcase the new talent from the Serious Artist Management roster with the likes of Judge Jules, Eddie Halliwell and John Kelly and the then little known DJ Sonique, who later became not only a big DJ but a huge international pop star.

So 12years after debuting at The Cross in London it will all come to an end on Dec 14th!!!

HAPPY 40th BIRTHDAY SIMON!
A double celebratory whammy – cofounder of Serious,
Simon Belofsky will be celebrating his 40th birthday, partying hard at the LAST EVER SERIOUS at The Cross!

Serious has delivered 12 years of Serious quality music for the house and trance lovers of today – not only is this the end of one Serious party night , December also sees the closing of legendary venue The Cross! – to mark the end of an era this last ever party promises to be the most Serious yet….

So come along for this extra special finale and your chance to be part of the legacy and phenomenon that is Serious!